ACM Passport Program

Journal CoverDesigned to generate enthusiasm for American artisan, farmstead, and specialty cheeses, the passport program invites customers to purchase an American Cheese Month Passport at their local retailer for $10. All revenue from passport sales is donated to the nonprofit American Cheese Education Foundation to support critical cheese industry research and scholarships for cheesemakers, retailers, students, and chefs to attend the Annual ACS Conference.

The passport provides customers with a discount on American artisan cheeses between October 1-31.

Participating Retailers:

Antonellis LogoAntonelli’s Cheese Shop

4220 Duval Street
Austin, TX 78751
(512) 531-9610



Litehouse LogoLitehouse Bleu Cheese Factory

125 S 2nd Ave
Sandpoint, ID 83864
(208) 263-2030



LucysWhey-LogoLucy’s Whey at Chelsea Market

425 W. 15th Street
New York, NY 10011
(212) 463-9500



cheese_graphicNew World Cheese

2504 E. Colfax Ave
Denver, CO 80206
(303) 484-8110



Orrmans Cheese Shop LogoOrrman’s Cheese Shop
224 E 7th Street
Charlotte, NC 28202
(980) 226-3025



Surfas LogoSurfas Culinary District
3309 Hyland Avenue, Suite E
Costa Mesa, CA 92626
(714) 453-2665




The Cheese TravelerThe Cheese Traveler
540 Delaware Ave
Albany, NY 12209
(518) 443-0440


If you are a retailer interested in participating in the American Cheese Month Passport Program, please check out our FAQs below — and sign up today!

Q: What is the American Cheese Education Foundation?

A: The American Cheese Education Foundation, the American Cheese Society’s sister organization, is a 501(c)(3) non-profit organization created to educate people about the art and science of artisanal and specialty cheese. The foundation funds cheesemaker scholarships to the American Cheese Society’s Annual Conference and supports other educational activities that are designed for members of the cheese community.

Q: Do I need to discount a different American cheese each day in October?

A: Although the tagline “31 Days, 31 Cheeses” suggests that participating retailers will discount a different cheese every day in October, you may discount all of your American cheeses, just a small selection, or specific individual cheeses throughout the month — whichever model works best for your business.

Q: Can I vary the discount offered each day, or on different cheeses?

A: Yes, you may offer different discounts each day, or on different products. ACS recommends offering a discount of at least 20% on any given product.

Q: Can ACS help to market my participation in the passport program?

A: As an American Cheese Month Passport Program participant, ACS will market your involvement in the program on the American Cheese Month website, via e-blasts, and via our Facebook and Twitter pages. We encourage you to promote your involvement via social media as well, using the hashtag #AmCheeseMonth.

Q: How do I donate the proceeds from passport sales to the American Cheese Education Foundation (ACEF)?

A: At the end of October, a member of the ACS team will contact you to coordinate the donation of passport revenue to the ACEF. Alternatively, checks made out to “ACE Foundation” can be mailed to the address below:

American Cheese Society
Attn: Passport Program
2696 S. Colorado Boulevard, Suite 570
Denver, CO 80222

Q: Can my business receive a tax donation for donating passport revenue?

A: The American Cheese Education Foundation is a 501(c)(3) charitable foundation; as such, your donation of revenue from passport sales is tax deductible. If you would like a receipt for tax purposes after sending a donation to the American Cheese Education Foundation, please contact the ACS office at 720-328-2788.

Q: How do I sign up to participate in the American Cheese Month Passport Program?

A: To register as a participant in the American Cheese Month Passport Program, fill out the registration form here or contact ACS at or 720-328-2788.

Q: What if I have more questions?

A: We’re happy to help! Just contact the ACS office at 720-328-2788.